Australia records best ever performance in Alibaba Group's 2017 11.11 Global Shopping Festival
Australia ranked third highest selling country overall, up from fourth in 2016
Swisse ranked highest imported brand into China by total GMV
Bio Island also ranked in the top five imported brands globally
MELBOURNE – November 14, 2017 – Australia has recorded its best ever performance at Alibaba Group's (NYSE: BABA) 2017 11.11 Global Shopping Festival, which closed at 11.59pm on Saturday 11 November 2017, ranking as the third highest selling country overall.
Driven by stand-out performances from several Australian retailers and brands, Australia's performance rose from fourth place in 2016 and fifth place in 2015, behind only Japan and the United States and ahead of Germany and South Korea.
At the weekend, Alibaba Group reported RMB 168.2 billion (AUD33 billion/USD25.3 billion) of gross merchandise volume (GMV) was settled through Alipay on Alibaba's China and international retail marketplaces on November 11, 2017 with mobile GMV settled through Alipay accounting for 90 percent of total GMV.
"When we launched Alibaba Group's Australia and New Zealand office earlier this year, one of our key goals was to grow Australia's outstanding performance in previous 11.11 Global Shopping Festivals," said Maggie Zhou, Alibaba Group's ANZ Managing Director. "We are thrilled that Australia has successfully managed to improve its global rankings again; a testament to the growing appetite for high-quality Australian goods among Chinese consumers."
Australian retailers featured prominently in this year's stand out performances from participating brands, with multivitamin company, Swisse, ranking as the overall highest imported brand into China by total GMV during 11.11. Nutritional supplements company Bio Island also ranked in the top five globally.
"This is our third Singles Day in 26 months, and it has been an amazing journey" said Nancy Jian, the Chief Executive Officer for the China division of Chemist Warehouse. "China e-commerce is a very fast-growing industry, and we now have a lot of experience which has enabled us to enjoy a good Singles Day again. For Chemist Warehouse, our goal is to keep working with suppliers from local companies so that we can continue to grow and learn."
In a further sign of the country's growing success with e-commerce, Australia also appeared in the top five countries buying cross-border from China by GMV, behind Russia, Hong Kong, United States and Taiwan (first-to-fourth respectively).
This year's 11.11 Global Shopping Festival saw 60,000 international brands and merchants available to Chinese consumers, with 225 countries and regions recording completed transactions. 167 merchants each generated more than RMB100 million (US$15.1 million) in sales, 17 merchants surpassed RMB500 million (US$75.4 million) in sales, and 6 merchants surpassed RMB1 billion (US$150.9 million) in sales.
"More than US$25 billion of GMV in one day is not just a sales figure," said Daniel Zhang, Chief Executive Officer of Alibaba Group. "It represents the aspiration for quality consumption of the Chinese consumer, and it reflects how merchants and consumers alike have now fully embraced the integration of online and offline retail."
Key highlights from the 2017 11.11 Global Shopping Festival
Total GMV settled through Alipay was RMB168.2 billion (AU $33 billion), an increase of 39% compared to 2016
Total mobile GMV settled through Alipay was approximately 90% of total GMV, compared to 82% last year
More than 140,000 participating brands and merchants
Alipay processed 1.48 billion total payment transactions, up 41% from 2016, and processed 256,000 transactions per second at peak
Alibaba Cloud processed 325,000 orders per second at peak
Cainiao Network processed 812 million total delivery orders
The first delivery arrived 12 minutes and 18 seconds after midnight
For additional content from the event, please follow the Alibaba Group official Twitter account at www.twitter.com/AlibabaGroup, or visit the Media Resources page on Alibaba corporate news site Alizila with background, factsheets and content related to this year's 11.11.
GMV for the 11.11 Global Shopping Festival is the total value of orders settled through Alipay on Alibaba's China retail marketplaces and AliExpress within a 24-hour period on November 11. It is reported on a real-time basis and includes shipping charges paid (where applicable). Transactions related to international brands, defined as brands created outside of Mainland China, and user data are limited to Tmall.
Alibaba Group's operating results disclosed in this press release are denominated in RMB; year-over-year comparisons and growth rates are calculated on the basis of RMB amounts and are not affected by foreign exchange rate fluctuations. All translations of RMB into US$ are made at US$1=RMB6.6282, the central parity rate announced by the People's Bank of China (PBOC) on November 10, 2017.
All GMV, mobile GMV and other figures presented in this press release are unaudited and subject to adjustments.
# # #
About the 11.11 Global Shopping Festival
The 11.11 shopping festival began in 2009 with participation from just 27 merchants as an event for Tmall.com merchants and consumers to raise awareness of the value in online shopping. Seven years later, 11.11 has become a global event with participating merchants in the tens of thousands, buyers in the millions, and total sales in the billions.
For additional history and facts from last year's festival, as well as the latest news and updates on the 2017 11.11 Global Shopping Festival, please visit Alizila http://www.alizila.com.
About Alibaba Group
Alibaba Group's mission is to make it easy to do business anywhere. The company aims to build the future infrastructure of commerce. It envisions that its customers will meet, work and live at Alibaba, and that it will be a company that lasts at least 102 years.